Slide One

WFSU Public Radio /Television

Membership Fundraising: Print / Mail / Electronic
WFSU Public Radio /Television

Title:

Membership Public Radio Station Renewal Forms

Vertical Market:

Membership Fundraising

Client:

WFSU in Tallahassee

Program Objectives:

To get members of WFSU to renew their membership (with increasing membership donations) and continue to support public radio.

Distribution:

#10 Window envelope, #9 reply envelope, 8.5 x 14 custom full color form, color buckslip, data processing (CASS, NCOA, DPV, LACS, Presort), variable digital imaging, folding, inserting and delivery to the post office within 24 hours.

Description:

SouthWest Direct was able to successfully send out 30,000 renewal documents annually for WFSU. These projects were always completed on time and within budget.

Results:

Customer Benefits: Improved efficiency in print and mail processing and a reduction of in house costs for the client while continuing to see improved membership renewal rates and donations.