Slide One

University of Oregon

Student Alumni Membership Campaign
University of Oregon Case Study

The University of Oregon Student Alumni Association mailing was a considered a great success. It helped UO increase their alumni with future potential for response revenue to increase.

Title:

We want YOU on our team.

Vertical Market:

Alumni participation and retention

Client:

University of Oregon

Here are the particulars:

  • Project was initiated in March 2013.
  • The total file was 9,958 mailing addresses.
  • The mailing was dropped on Wednesday, April 17, 2013.
  • The response rate ws 1.15%.
  • Total response raised $11,571.
  • The average response rate was $100.62.
  • 139 new members joined the Alumni Association

Special Points:

  • The younger segments of your data base will respond very favorably to PURL’s campaigns.
  • Combining mailings with email blasts timed to arrive in close proximity will also increase response rates.
  • Targeting the right strategy with the appropriate database increases results.