Slide One

University of Miami

High Education; Alumni Fundraising
University Miami Case Study

Title:

University of Miami Winter Campaign

Vertical Market:

High Education; Alumni Fundraising

Client:

University of Miami

Program Objectives:

Alumni participation and retention.

Distribution:

#10 closed face or window envelope, 8.5 x 14 full color letter #9 reply envelope, data processing (CASS, NCOA, DPV, LACS, Presort), folding, collating, house holding, inserting and delivery to the post office by state mandated deadline.

Description:

Direct Mail Project Letter From Jesi Price - Quantity - 25,685

Number of drop dates for this letter package based on two targeted segments. Lybunts - 10,737 and used a nonprofit stamp; Sybunts - 14,948 and used a nonprofit stamp.

Components of Jesi package: Lybunts - #10 closed face envelope, 4 colors; Sybunts - #10 window envelope - 4 colors, #9 reply envelope - 1 color on face 8.5 x 14.25 letter/response form, 4 colors over 1 colors on 60# opaque

There was a total of 2 campaigns each with 20,294 names. The campaigns were themed around the 2 direct mail campaigns with the first email blast to 20,294 addresses coordinated with expected mail delivery dates. A second email blast to 17,908 was dropped several weeks later

Results:

Customer Benefits:Alumni fund raising participation and retention.