At SouthWest Direct®, we respect your privacy. This policy applies to in-house client data transmitted to SouthWest Direct, Inc., as well as data files purchased from third party compilers. This policy also applies to prospect information gathered by phone, e-mail, web site, or tradeshow.

Data sent to us by our clients is used solely for client projects as they relate to direct marketing services. Client data is client property and is never sold, transmitted to a third party, or otherwise manipulated without client notification and consent. SouthWest Direct, Inc. acts as a list broker for our clients, though we are not a list compiler. We are therefore unable to remove individuals from commercial mailing lists. If you wish to be removed from commercial mailing lists, please contact the Direct Marketing Association at

If you supply SouthWest Direct, Inc. with your contact information, we will send you only that information which you have requested. The information collected by SouthWest Direct, Inc. on our web site is used to contact prospective customers for sales and marketing purposes. This may include periodic mailings with offers, industry news, product updates, or special events. This information is used solely by SouthWest Direct, Inc. and its’ authorized employees. It is not used, sold, or otherwise transmitted to any third party for commercial purposes under any conditions.

To be removed from our mailing list, simply call us at 800.968.5798 or e-mail