Slide One

International Myelonoma Foundation

International Myelonoma Foundation: Print / Mail / Electronic
International Myelonoma Foundation

Title:

Acquisition and Renewals Fundraising Project

Vertical Market:

Nonprofit Fundraising

Client:

International Myelonoma Foundation

Program Objectives:

The primary goal of this project was to have existing donors renew their sponsorship. The secondary goal of the mailing is acquiring first time donors. The program also sought to raise awareness of the need for Myelonoma research.

Distribution:

#10 closed face envelope printed 2 colors on 1 side, #9 single regular envelope printed 1 color 1 side, 8.5 x 14 letter printed 4 colors on 2 sides, 8.5 x 11 brochure printed 4 colors on 2 sides, data processing (CASS, NCOA, DPV, LACS, Presort), variable digital imaging on letter, inkjet address on envelope, two-way matching folding, inserting and delivery to the post office.

Description:

The International Myeloma Foundation raises money to benefit Myeloma research. Myeloma is a cancer that affects the bones and the blood. The International Myeloma foundation works to educate and inform through awareness and fundraising efforts in the hopes of finding a cure. The messaging is deeply personal and uses real stories from survivors and supporters in its appeal for donations. The mail piece offers several donation levels as well as a number of methods to respond including envelope reply, web reply and an 800 number.

Results:

Customer Benefits: Increased donor participation, greater awareness, existing donor retention and reactivation, improved renewal rates and increased donations.