Full Service Model
Southwest Direct serves as a powerful extension of your team, a single source for everything your marketing project requires—as much or as little as you need.
Southwest Direct’s full-service model offers you peace of mind – we can manage every facet of your project from inception to follow-up analysis. Our project management expertise will support you in building your marketing program from the ground up, or just help you analyze your programs to recommend more effective strategies.
We develop marketing strategies and action plans based on your goals, design dynamic creative design and layout, and oversee full production and execution. Then we analyze the data from your campaigns and make recommendations on how you can enhance your future results. In short, we provide all the services you need for a turn-key solution, so you can focus on growing your business.
Southwest Direct kicks-off each project with a thorough review of your strategic goals and tactical assets. During this phase we:
Selecting your target audience is the single most important element in direct marketing. Whether you are reaching out to businesses or consumers, we can help you pinpoint your target market. We identify the most precise target audience possible in order to ensure that your messages are delivered to consumers who are prepared to act. Based on your goals and objectives, we analyze your existing customer and prospect databases, or we can build a target profile to isolate key response indicators like demographics, psychographics, purchase history, etc. The result—a laser focus on your target audience.
How do you measure your success? We believe any marketing you undertake needs to be measured. How else can you know if things are working and be able to evaluate results? Southwest Direct will pull all your data together and help you interpret your results, and measure response and Return on Investment (ROI). Our data driven approach informs your strategic decision making. Results can be communicated efficiently and your team can review campaign progress effortlessly. SouthWest Direct offers predictive lead scoring services.
The Southwest Direct Creative can produce marketing pieces that really work. Our designers and copywriters produce current, unique and professional looking creative approaches to match your company’s brand. Whether it’s banner ads, emails, or landing page design – let our creative team take your project to the next level and boost loyalty with their innovative and out-of-the-box approach to creative marketing. Southwest Direct brings years of experience and expertise to each project, so we can create impactful executions that get results.