How to Find the Right Mailing List for Your Business

No matter the niche market you are targeting, being in front of your target audience and regularly promoting your products or services is critical in generating new business. This involves doing a direct mail campaign. Of the three key elements of your campaign – the list, the offer and design – the list is the most important. Using the right targeted mailing lists yields dramatically better results than standard lists or poorly targeted lists.

Continue reading

Three Simple Tips for Generating Insurance Leads

Everyone needs insurance – it has become a necessity in the 21st century. But there’s a barrier that exists as that keeps people skeptical and on the lookout for the most “Bang for their buck.” Breaching that barrier requires trust and influence, and achieving that is the art of marketing and sales. If you’re looking for a way to build a stronger insurance lead generation, then the best way is to develop techniques to speak to people’s sense of trust – and that’s not a hard thing to do.

Continue reading

4 Tips for Successful Local Advertising

Successful local advertising relies on understanding your community. As a business, customer service, reputation management and promoting are also very important. These are a difficult combination to put together and execute. Studies show that roughly half of all small businesses crash and burn after a period of four years – and while many factors play into that, part of the reason is that these businesses didn’t advertise as well as they could have.

Continue reading

It’s Time to Consider Outsourcing Statement Processing

When you’re running a productive company that is highly specialized, one of the most important things you have on your plate to worry about is billing. Yet the process is often so cumbersome, that it’s the last thing you want to concern yourself with in the midst of your everyday operations and then there’s the infrastructure required to run a productive billing department. In order to do it right, you must have a correctly functioning system complete with software, computers and personnel to work with it. As your company grows, plan on your billing department, its processes, and expenses to expand right along with it.

Continue reading