Slide One

McGregor Dental

Dental Office: Print / Mail / Electronic
National Guardian Life

Title:

Mcgregor Dental Wants Your Smile

Vertical Market:

Dentistry - Commercial Direct Mail EDDM (Every Door Direct Mail)

Client:

McGregor Dental

Program Objectives:

The main objective of this project is new customer acquisition for a dental practice located in Fort Myers, Florida. Secondary goal is to increased brand awareness in the local market and as a way to build referrals.

Target Market:

Postal residents of Fort Myers within a specific radius of the primary office location.

Distribution:

6 x 11 postcard on #100 coated cover, full color on both sides, inkjet addressing, data processing(CASS, NCOA, DPV, LACS, Presort), cutting, and delivery to the post office on a weekly basis.

Description:

The EDDM postcard mailer offered a $79.00 new patient special which included an oral exam and dental X-ray. The customer mails 5,000 postcards per month to residents in the local business area, sent on a weekly basis. The card also featured dental services for invisible braces, implants and veneers. The project is time sensitive and mailed on a regularly scheduled time frame.

Results:

Customer Benefits: Benefits: Saves office staff time, postage savings, increase in new customers, customer visits, referrals, retention and increased brand recognition.