Slide One

Assurant (SCI)

Insurance Marketing: Print / Mail / Electronic
National Guardian Life


Insurance Seminar Mailer to Senior Market

Vertical Market:

Preneed Insurance Industry


Assurant (SCI)

Program Objectives:

The project objective was to increase preneed sales at SCI funeral home

Target Audience:

Consumers 60 to 80 years of age within a 3 mile radius of the business location


6 x 9 Invitation style envelope, reply card with seminar dates, 8.5 x 11 invitation folded to 5.5 x 8.5, custom full color, mailing list ages 60-80 of consumer data within a 3 mile radius of funeral home , data processing (CASS, NCOA, DPV, LACS, Presort), folding, inserting and delivery to the post office.


Southwest Direct complete full creative and was responsible for campaign execution as well as results tracking and delivering leads to client via email on a daily basis.


Customer Benefits: Increased qualified leads and conversion of sales. Improved delivery times, cost efficiency and increased sales. Response Rate: 2.3%