Slide One

Assurant (SCI)

Insurance Marketing: Print / Mail / Electronic
National Guardian Life

Title:

Insurance Seminar Mailer to Senior Market

Vertical Market:

Preneed Insurance Industry

Client:

Assurant (SCI)

Program Objectives:

The project objective was to increase preneed sales at SCI funeral home

Target Audience:

Consumers 60 to 80 years of age within a 3 mile radius of the business location

Distribution:

6 x 9 Invitation style envelope, reply card with seminar dates, 8.5 x 11 invitation folded to 5.5 x 8.5, custom full color, mailing list ages 60-80 of consumer data within a 3 mile radius of funeral home , data processing (CASS, NCOA, DPV, LACS, Presort), folding, inserting and delivery to the post office.

Description:

Southwest Direct complete full creative and was responsible for campaign execution as well as results tracking and delivering leads to client via email on a daily basis.

Results:

Customer Benefits: Increased qualified leads and conversion of sales. Improved delivery times, cost efficiency and increased sales. Response Rate: 2.3%